7 Slingshot Strategies to Implement Right Now to Help You Get Out of Any Global Crisis | When the deadly Corona Virus — also known as Covid 19 — caused havoc throughout the globe in 2020, the world changed forever. Businesses and jobs were lost on practically every continent. The pandemic has tested health systems, the economy, and even political and business leaders’ patience all around the world. It’s a given that global economic growth will be negative.

Hopefully, things will turn out better for you.

I had the opportunity to speak with Homer Nievera, a digital transformation expert from the Philippines, who offered his so-called slingshot tactics for catapulting one’s business (and life) out of any crisis, particularly the one we are currently experiencing.

Homer Nievera
Homerun Nievera, digital transformation evangelist and specialist.

The Philippines, Nievera’s home country, was the first government in ASEAN to impose a lockdown — known as an Enhanced Community Quarantine — on the whole island of Luzon. This resulted in the paralysis of major economic districts and the restriction of 53 million Filipinos’ movements.

As economies begin to return to normal after six months of the pandemic, Nievera has noted a hesitation on the part of many people to do the same, given their dread and bewilderment over what to do next.

We then asked him for any advice on how people can get back on their feet. In the midst of a worldwide crisis, Nievera outlined six steps on what he calls Slingshot Strategies for getting ahead of the pack. Continue reading.

#1 Make a plan for your life right now.

Have you ever used or even seen a slingshot? It’s the forked stick-shaped piece of wood with the two prongs joined by an elastic strap (or a pair of elastic bands connected by a little sling). It’s primarily used to launch small stones, similar to a catapult. This is where the business will be after the pandemic crisis has stretched to its limit at the negative point — at the farthest end of that slingshot.

With that image in mind, you know there’s a good chance you’ll either be the target of that stone thrown for the catapult, or you’ll be the target of that stone hurtling into success.

“Start today by charting out your life from where you are right now,” Nievera advises. The goal is to arrive at action plans that will get you to a place where the others won’t be simply because you responded rapidly in the middle of chaos.”

Find a convenient location and begin your next steps. There’s no time limit here, okay? You’re probably already in quarantine. Start by evaluating your ostensible 2020 plans to layout your action plans. Isn’t that obviously a waste of time? Think about where you are now and where you want to be when the starting gun goes off.

#2 A profound paradigm change will occur.

The world as we know it will drastically change.

“We will see the arrival of the so-called new normal, whatever that may be,” Nievera predicted.

The word “social distancing” will most likely be used more frequently, and additional idiomatic connotations may emerge as well. But it’s more vital to concentrate on planning your actions so that you wind up on the right side of things.

“Given the existing situation, whoever is willing to adjust their perspective will come out on top,” Nievera said.

What he meant was that there is an urgent need to question all of your pre-set goals and experiences because nothing has happened since the 1920s like the corona pandemic. The Spanish flu was followed by a global economic catastrophe, which resulted in stock markets collapsing and the onset of the so-called Great Depression.

By the end of 2020, global economic growth will have slowed to the point where several economies will be in negative territory.

#3 Now is the time to solve difficulties.

There are a hundred people and companies who make it big in every major calamity that occurs in the world and influences the world. Why? Because those individuals are capable of seeing problems and proposing solutions.

Consider that for a moment. Quarantine or lockdown has been imposed on a large number of people. Most people are taking their time and taking that “required” break that the situation has forced upon them. Some people are reliant on handouts and have a “come what may” attitude. However, only a few people are out and about, working hard to discover solutions to rising issues.

Nievera has been able to invest in technology and digital media enterprises as a digital transformation expert headquartered in the Philippines. He claims that his many years of marketing and technology knowledge have equipped him with the ability to identify winners — and losers. He has been busy finding developing enterprises while undertaking CSR or volunteer work during the corona virus pandemic.

“Recently, certain institutions, including the government, approached us to create solutions in halting the further spread of the virus,” Nievera said. We devised two solutions: the Ruwah, a first-responder breathing apparatus (i.e. semi-automatic ventilator), and a design for specimen collection booths (SCBs) for mass testing. We’ve already begun delivering SCB booths to public hospitals, and the first prototype for the Ruwah has been completed.” During the first three weeks of a lockdown, both were completed in record time.

These are obvious and practical examples of what you can accomplish with your quarantine time. Who’d have guessed this equipment or items would be required? Because the challenges presented themselves, the solutions were derived from online brainstorming sessions. Talk about squandering your time!

Anticipate issues today, not tomorrow, and discover answers as soon as possible! Because of the passage of time, you might be involved in something significant that no one has considered.

#4 Put all of that “stored power” to good use.

Returning to the catapult or slingshot design, you’ll observe that when anything is drawn back to its limit, there’s a lot of stored power there when it’s released. Can you fathom what that would be like?

Nievera encourages people to take a step back.

“Examine the current situation as well as the shift in mentality. Layoffs have occurred. People have been unwell and are trying to get their lives back on track. Sadly, some have passed away, leaving behind a great number of loved ones. Panic, despair, pain, and even hopelessness pervade the mood. As you might expect, they’re all signs of negativity. On the other side, this is the start of new possibilities,” Nievera explains.

Indeed, how can you assist folks in finding employment? What can you do to assist folks in their recovery? How do you restore faith in humanity’s and the world’s good intentions?

Obviously, the health sector, which includes mental health, now offers a plethora of prospects. People will need to be placed somewhere, and people will need help retooling, thus human resources will be a busy area. Because more people will prefer to work from home (or will be forced to), there will be opportunities in those sectors as well.

How can you access the power that has been hoarded as part of the economy’s retrenchment? How will you take advantage of the numerous opportunities that arise with the sling-back movement that comes with the catapult’s release?

My friend, knowledge is power. Ride the next trends by being on the receiving end of this immense accumulated power.

#5 Be on the lookout for switches.

Now is the moment to think quickly and anticipate the paradigm shifts that are already occurring as a result of the pandemic.

“A lot of significant changes in the consumer buying patterns is already happening, and this affects more paradigm shifts across various industries,” according to Nievera.

Nievera, dubbed “The Disruptor,” advises entrepreneurs to watch for even tiny shifts in customer demands and wants, such as the need for someone to shop for you rather than going to the grocery store yourself for fear of contracting the virus. Ridiculous? In these times, no.

How about assisting people in determining how to properly implement social distance in tight places and living quarters? The urge to physically remove oneself from government compliance or prescribed protocols has caused a fundamental shift in behavior. Another issue will be a lack of masks that are more comfortable without losing quality. Do you get my drift? There are small adjustments taking place that will soon lead to larger opportunities. The goal is to spot these shifts when they’re still little, so you can be the first to solve the problem.

#6 You should try to knock on as many doors as possible.

Nievera recounts a chat he had with one of his clients. It was the early 2000s, and the dot-com bubble had just burst. It had already been around three years since 9/11, and the new normal (post-terror) way of doing things — heightened security — was being adopted around the world. Nievera’s client, who was still reeling from the crisis, told him that their company had been grabbing every opportunity that came their way and knocking on as many doors as possible in order to sell.

Practical? Maybe. However, it serves as a reminder to keep our hopes up and our eyes peeled for changes. Maintain the momentum of talking to as many potential consumers as possible as the opportunity arise. This boosts your chances of leapfrogging everyone else in whatever field you’re working in.

That is precisely what occurred with Nievera’s customers. They grew to be the Philippines’ largest personnel provider, as well as being successful in a variety of industry initiatives that they began during the 9/11 catastrophe.

#7 Decide to transform now (not tomorrow!)

Homer Nievera, a digital transformation expert in the Philippines, was dubbed the “voice calling in the desert” when digital media was in its infancy in the early 2000s. He witnessed everything. In 2001, he assisted in the transition of ClickTheCity.com from a directory to a lifestyle resource. In mid-2008, he helped educate the advertising business on advergaming (with MSN) and programmatic advertising (with Admax Network), and with his efforts in both Friendster and Multiply, he helped level up social media.

In other words, Nievera was there when it all happened — when the Philippine landscape was being transformed by digital. He is still assisting businesses in fully embracing the digital economy today.

“The new normal brought about by the pandemic — that is Covid 10 — allowed a lot of changes in mindset and the way people do things. It’s a completely different world we live in today,” Nievera declares.

Businesses do, in fact, need to digitally transition right now. The decision must be made right now, not later, as things are now unfolding. This time, the world — or nature — has set the pace.

You’ll almost certainly miss the train if you put off truly embracing digital change. This is where you can ride the crest of the wave and arrive triumphantly.

Today is the start of your trip.



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